KUST

KUST wants to give back. Back to the sea. Our bikinis were pet bottles and fishing nets in their past lives, for us, sustainability equals the future of our children. KUST is a brand that designs beautiful, high-quality bikinis with excellent fit that fit all bodies, for real. NEED: There is a need for bikinis with a good fit for the conscious woman. Many bikinis tend to move when moving. On most bikinis, the edges of the leg opening have a tendency to cut in so that there will be “four buttocks” KUST will develop panties that sit in place. A bikini that is stylish without being too challenging or, for the most part, skinny and boring. MARKET SURVEY: According to our market survey (autumn 2018), 80% of women surveyed find it very difficult to find a bikini with a good fit CUSTOMER: Active and conscious women 25-55 years. THE MARKET: The market is filled with brands that produce bikinis as bi-products to their other product range. But there are not many dedicated brands for swimwear. In addition, the large mass targets the perfect body. Marketing of bikinis is often stereotypical and sexist, so neither the fit nor the marketing is tailored to the client’s actual needs. In other words, here is an untapped potential! By minimizing the seams and the placement of the seams, the fit is optimized to give the wearer the best possible conditions. Leg opening without hem to instead be laser cut and with a silicone band on the inside to sit in place and you avoid the boring phenomenon of “four buttocks”. Durability: Our bikinis have a long life, sewn in carefully selected high quality recycled lycra. Our collections live for many years and can be supplemented every season.