Grums is a new Danish skin care brand that creates skin care products with sustainability, quality and transparency on mind. Our three first products are made with natural ingredients and recycled organic coffee grounds collected by cargo bike from local cafés, companies and NorthSide Festival in our home city Aarhus. Our products are locally produced and we only use plant based packaging from sugar cane. We launched in may 2018 and now we work on a everyday basis to make a greener and better cosmetics industry for both the end-user and the environment. We are happy that more than 100 retailers around the world represent our brand and products and we are looking so much forward to launch more sustainable skin care products made with coffee oil extracted from recycled coffee grounds.
First of all they collect coffee grounds from the NorthSide Festival so they can extract the coffee oil for their very new products. Furthermore, they look for customers and create brand awareness at festivals where people are open-minded and in a happy state of mind. They really like the idea of having Grums represented in these circumstances. Finally testing their upcoming products on the target group will help them collecting data to make sure that we can optimize their new products in the best possible way.
Festival: North Side Festival
Period: Summer 2019
Aarhus – DENMARK | NorthSide wishes to be the most green and sustainable cultural event. That has been the intention since the first festival in 2010.
4-6 June 2020