Aarhus | Denmark |
NorthSide wishes to be the most green and sustainable cultural event. That has been the intention since the first festival in 2010.
As an organizer of an event with 40.000 festival guests, we have a responsibility towards the beautiful green area, which we briefly inhabit each year. But we also have a responsibility during the rest of the year. Therefore, we try to create awareness and set a good example that can push not only our festival guests but also our entire industry in a positive direction as we wish to put forward a sustainable agenda in our society.
Lead The Way is our mantra and it permeates everything we do. It governs decisions about procurement, investment, collaborators, interior design, resource management, charity and the supply of organic food and beverages throughout the festival.
NorthSide is a cozy, hassle-free and challenging breathing space created by people, originality and sustainability – and here you can read more about how we create NorthSide in the most sustainable framework possible.
In 2012, we collaborated with the sustainability agency WorldPerfect regarding sorting of waste and communication of our green values. We had so-called “Trash Talkers” help the audience sort waste in five ambitious sections. As it turned out the audience sorted the waste, as long as it was convenient.
Since then, a lot has happened. In 2016, we had six sorting sections at the festival site, and behind the stalls and production areas we had in thirteen sections. Through this initiative we succeeded in sorting and recycling 76% of all waste, and our goal for 2017 is 77% minimum. The long-term goal is to become a 100% waste free festival.
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Worldperfect is a sustainable consultancy firm that hasn’t forgotten its creative roots. We offer consultancy within sustainable green transition of businesses, product and concept development, implementation strategy, communication – and we practise what we preach. We offer in-depth knowledge in the field of sustainability, a large international network – and a genuine passion for what we do.
The startups we want at the festivals have to work with sustainability. Sustainability needs to be an ambition and a driver for the startup company. No one can be 100 % sustainable therefore the main selection criteria is the will to develop in a sustainable direction.
RASMUS H. JENSEN
An innovation broker is a person who guides you within the InnoQuarter process. The innovation broker from your country will contact you from the moment you register your innovation. An intake interview will be used to determine which festival is suitable for your innovation. If a community decision is made to test in another country, another innovation broker will take over the contact. Every country has its own innovation broker who knows the festival like no other. Do you have a question for one of the innovation brokers? Feel free to contact them!