HALLIFORNIA

Varberg | Sweden | 22-24 JULY

The Hallifornia Culture Festival is a 3-day summer festival arranged in July in the town of Varberg on the west coast of Sweden. The festival arena is centered around an old picturesque fortress next to the sea. An open event without entrance fee, and attracts 40 000 visitors during its three days.

The Hallifornia Culture Festival is founded on active participation. Visitors can try activities like wakeboard, yoga, skateboard, art, skimboard, dance, mediation, graffiti and body painting and much more. The festival program is filled with action sports competitions, happenings, music, dance, performance, art shows and party. About a hundred exhibitors offer everything from workshops, massage and fashion to a variety of products and culinary experiences.

The core values of The Hallifornia Culture Festival are creativity, inclusiveness and hang loose-ness. Many social and cultural sub-projects are integrated into the festival model, such as the inclusion of immigrants, gender equality in action sports, and the education of young volunteers through real life projects and training.

SILICON HALLI

For doers and believers

Silicon Halli is organized during the summer season in Varberg, Sweden as part of Hallifornia. Hallifornia is a festival that wants to encourage the new coastal culture in southwestern Sweden and is based on a spirit of active participation, collaboration, sustainability, creativity and innovation.

In relation to the festival, Silicon Halli is looking for startups that can take on challenges in a more different environment. Since the festival environment is not the most traditional marketing place for a startup company, it is necessary to find a strategy (to test the product or service) that suits with the festival visitors. Therefore, the startups that attend to Silicon Halli need to think outside the box, have courage to experiment with their ideas and find marketing methods that they may not have considered useful in their development process before.

During the selections to Silicon Halli, following criteria are considered: 1) The sustainability of the idea, 2) how innovative the idea is and 3) how the idea can create an integration at the festival.