Hi Everyone! My name is Anna Petersson. I work at an innovation platform named HighFive in Halmstad, Sweden. We work with innovation and sustainable, regional growth in the region of Halland. We run two incubators, one for students and one for the startups with sustainable scalable business ideas. We have one innovation project arena for SME’s and one meeting place.
I am an innovation broker for the festival Hallifornia and Into the Woods. We recruit the startups to the process, we engage other organizations in the innovation system in our region and we lead the innovation process with the startups. Summarized: we coach and support the startups during the process.
The thing we want to do for our region is that we wanted to make it easier for start-ups and entrepreneurs to test and get feedback on the products and services, to speed up the commercialization plan!
The best part of being an innovation broker is that we strongly believe in the concept of early experimentation in the development process. You have to meet with customers, test products and understand and collect the users feedback. That’s key for success! We get international connections and having Inno-Quarter as a part of our toolbox for startups is great and a lot of fun!
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