The virtual edition of Oerol has started, Innofest and Inno-Quarter are there. Rob and Wilbert (from Innofest) have since settled on Terschelling, and from today they present Innofest Test Teevee every day. Also in this newsletter: attention for the successful webinar “Test Like Innofest” and a nice listening tip!
Home testers advance food innovations
Last weekend Rob and Mélanie (from Innofest) drove all over the Dutch country to deliver the Innofest test box. The lucky ones who were on time to order the – now sold out – box in the Oerol webshop, will test six food innovations in the coming week. They do this during the broadcasts of Innofest Test Teevee, which we present from our improvised studio on Terschelling. During the daily live show of approximately 30 minutes, one start-up is central and video calling is the stay-at-home in order to jointly test the products.
For those who have not been able to get a test box, it is also possible to help the entrepreneurs further. You can do this by following the live show or via the online surveys that various entrepreneurs publish on the Innofest website. View the broadcast schedule below and read more about the various innovations.
Tuesday, June 16, 4 pm: Introduction
Wednesday 17 June, 9 am: Grünten
Wednesday, June 17, 4 p.m.: Ilai
Thursday June 18, 10 am: Tea
Thursday 18 June, 4 pm: WaterFUL
Friday, June 19, 9:00 AM: KRUSH
Friday June 19, 4 pm: Willicroft
For the early appetite, the test panel receives a “ready-to-eat” oatmeal breakfast from Grünten. This startup wants to make it easier to eat more vegetables, something that few Dutch people manage to do. Therefore, a quarter of the recommended daily allowance of vegetables is included in the breakfast, while they taste like pie. Finally, the home testers receive plates and cutlery from the Swedish Ilai, from our own project. These are made from fallen and harvested banana leaves, which are completely biodegradable, making them a sustainable alternative to plastic throwaway material.
Ptthee’s herbal teas help improve the biodiversity of farm landscapes. This is good for insects like bees and helps farmers to develop a new and green business model. The test box provides microalgae soft drinks for drinks. The WaterFUL entrepreneurs make their first batch of this new drink, which absorbs CO2 instead of emissions, available for the test panel.
In addition, the homeowners test the breakfast cereals from KRUSH. These are made from rescued foods such as seeds that are too small and crooked fruits and vegetables, which help to prevent food waste. The panel will also receive a vegetable cheese that, according to startup Willicroft, is at least as tasty as the usual dairy variant. The vegan cheese should make it easier for people to eat less animal products.
The entrepreneurs want feedback from the test panel not only on the taste and ease of use of their products, but also on matters such as marketing and positioning.