It is halfway between Efteling and Madurodam, laughs professor Peter Joore. A piece of work measuring 50 by 50 centimeters draws attention to design-driven innovation at Dutch Design Week.
A rotating festival tent on a plateau, that is the plan of this festival. It is not much more, but it arouses the curiosity of thousands of visitors who wander around this week at the Dutch Design Week in Eindhoven. This is the Valhalla from and for designers. More than 2600 artistic, industrial and product designers show their projects and concepts here. Many designs are all about a sustainable future. Here you can see with your own eyes how tomorrow’s world is already in the making, the organization says.
In all its modesty, the installation of NHL Stenden is an eye catcher. But no matter how beautiful made by students from the university, the rotating tent itself is not what lecturer Peter Joore wants to put in the spotlight. In the Klokgebouw in Eindhoven, once a production hall of Philips, NHL Stenden wants to explain the thinking process behind the installation: design driven innovation. This is a method that attempts to solve social issues, for example by bringing people from very different backgrounds and knowledge together. “We hope to receive reactions here that will further help our own thinking,” says Joore, lecturer in Open Innovation at NHL Stenden.
The installation shows the innovation village in miniature as it was at the Welcome to the Village festival in Leeuwarden. ,, We could test new things in a kind of mini-society, in a way that is much harder to achieve in the ordinary world. How do you deal with waste, with energy, with food – such issues. ” Joore mainly looks at the scientific knowledge that is needed to make such an experiment really effective. ,, It is quite complicated to expose the underlying patterns. But if you understand it, you can actually accelerate innovations. ”
Amidst all the design violence, NHL Stenden focuses on design-driven innovation. It is not strange to do that precisely at Dutch Design Week, because the approach originated from the field of industrial design. The idea is that problems can be solved better by involving people from completely different disciplines. In Eindhoven, Joore wants to show what is happening at NHL Stenden. ,, But I also want to hear from visitors how they look at it. We want to learn from this to become better. To see if we can also apply our ideas in Africa or Asia. ” Joore focuses on solving complex social issues. To be able to do that successfully, he says, it is necessary to unlock knowledge in new, unexpected ways. The Open Innovation research group has the ambition of making NHL Stenden “the innovation accelerator of the Northern Netherlands”. Joore also realizes big words.
But in Eindhoven he is pleased to see that the revolving party tent intrigues people. ,, I am convinced that this approach helps us to come up with smart sustainable products and services. But above all to better understand the system behind those innovations, so that we ultimately get the innovation off the ground much faster and more focused. “